The TADA Legends award recognizes those dealers who have created a body of work in the industry and community that sets them apart from all others. It is a distinction for those who have achieved at the highest level of the automotive field and who represent the best of the best, whether it be as a car or truck dealer, a community servant, a leader in any of the other essential areas of people’s lives where Texas dealers lead and serve. This award goes to those dealers whose lifetime of achievement has earned them the title of Legend.