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 Featured Texas Star

Each month TADA will spotlight one dealer, highlighting his/her activities, accomplishments and community involvement.

If you would like to be included, please forward the information and photographs to TADA, info@tada.org.

Johnson Sewell Ford Lincoln Mercury

Ford CEO Celebrates Lincoln MKS Launch in Texas: Dallas Cowboys legend Roger Staubach, Ford Motor Company CEO Alan Mulally, Johnson Sewell Lincoln Mercury Owner Bob Sewell and Ford CMO Jim Farley celebrate the launch of the all-new 2009 Lincoln MKS in Horseshoe Bay on July 10.

Johnson Sewell Lincoln Mercury Owners Host Ford Execs, Roger Staubach at New Vehicle Launch: Ross Johnson, Roger Staubach, Luann Sewell, Alice Johnson, Ford CEO Alan Mulally, Bob Sewell and Ford CMO Jim Farley celebrate at the Horseshoe Bay Marriott on July 10.

For Immediate Release Contact: Bob Sewell

July 14, 2008 830-693-8740, BobSewell@johnsonsewell.com

TOP FORD EXECUTIVES AND CELEBRITIES MAKE SURPRISE APPEARANCE AT NEW LINCOLN MKS SNEAK PREVIEW EVENT

Ford CEO Alan Mulally, CMO Jim Farley and Dallas Cowboys Legend Roger Staubach Introduce New Vehicle to Nearly 800 Guests at Johnson Sewell Event in Horseshoe Bay

Marble Falls, Texas – July 11, 2008 – On July 10, two Ford Motor Company’s top executives stunned nearly 800 guests by attending Johnson Sewell Lincoln-Mercury’s exclusive sneak preview of the all-new 2009 Lincoln MKS at the Marriott at Horseshoe Bay.

Ford Chief Executive Officer Alan Mulally and Chief Marketing Officer Jim Farley, along with football legend Roger Staubach, attended the event to celebrate the launch of the new flagship Lincoln MKS sedan making its way into dealerships across the country. Master of Ceremonies Staubach introduced Mulally, who spoke to the crowd about the MKS and the importance of the event.

"The all-new Lincoln MKS is a great example of Ford Motor Company’s drive to provide high-quality, safe, fuel-efficient and smart vehicles that people really want," said Mulally. "I am proud to work together with our dealers on consumer events like the one hosted by Johnson Sewell.  They allow us to interact directly with our customers and are generating a lot of word-of-mouth interest in our new flagship Lincoln."

After Mulally finished his remarks, Johnson Sewell Co-owner Bob Sewell presented Mulally and Farley with western belts and Stetson cowboy hats in appreciation for their commitment to helping dealers show the public that Lincoln has a new product worthy of their attention and consideration.

"Earlier this year, Ford CEO Alan Mulally challenged Lincoln dealers to get consumers into the MKS so they could see for themselves that this car goes toe-to-toe with all luxury brands," said Sewell. "We responded to the challenge by holding this sneak preview event, and Mr. Mulally’s attendance shows Ford’s belief in this vehicle, and the company’s commitment to bring quality products to the marketplace."

In order to bring the vehicles into the Marriott at Horseshoe Bay, it was necessary to modify the building by widening both internal and external doors. It was Johnson Sewell’s first such event.

"This is the first time we have held a customer appreciation event for our loyal customers, and it was exciting to have such an outstanding vehicle to present," said Alice Johnson, co-owner of Johnson Sewell. "The MKS is pure luxury, and we are proud to have it in our lineup."

The all-new 2009 Lincoln began arriving in dealerships across North America last month.  Dynamic and clean-lined, the flagship Lincoln MKS is the first production vehicle to embrace the Lincoln design DNA introduced on the Lincoln MKR concept in 2007.  Priced just more than $38,000 including destination, the vehicle is loaded with class-exclusive features and options, such as the industry-exclusive SYNC, Easy Fuel™ Capless Fuel Filler System, SecuriCode™ Next-Generation Keypad, a premium THX-certified audio system, 20-inch wheels, heated rear seats and the voice-activated navigation system with SIRIUS Travel Link.  The Lincoln MKS is powered by a Lincoln-exclusive 3.7-liter V-6 engine mated with a fuel-efficient six-speed transmission. 

www.johnsonsewell.com

July, 2008